News & Projects
Introducing the P17 Handlebar!
It's here. We have a product ready to sell. We designed it. We prototyped it. We validated the design with a rideable 3d printed steel prototype. We patented it. The...
Introducing the P17 Handlebar!
It's here. We have a product ready to sell. We designed it. We prototyped it. We validated the design with a rideable 3d printed steel prototype. We patented it. The...
Update: P17 Bar Project
Where are we at? We thought we would have the project launched in March. We are sorry. We missed Unbound and the big targets in 2026. The reason? The initial...
Update: P17 Bar Project
Where are we at? We thought we would have the project launched in March. We are sorry. We missed Unbound and the big targets in 2026. The reason? The initial...
Margins, Maxims and Managing Growth: The plan f...
I am just going to get this out right at the beginning. I ran the numbers. AProto Bike lost money in 2025. The problem isn't growth or gross margins in...
Margins, Maxims and Managing Growth: The plan f...
I am just going to get this out right at the beginning. I ran the numbers. AProto Bike lost money in 2025. The problem isn't growth or gross margins in...
Hello World!
It has been just over a month since I pulled my own website down and put this Shopify store in its place. I figured I would take minute to talk...
Hello World!
It has been just over a month since I pulled my own website down and put this Shopify store in its place. I figured I would take minute to talk...
Designing My Road Bike: The Build (Pt. 6)
Building the bike with the stainless hoses and internal routing
Designing My Road Bike: The Build (Pt. 6)
Building the bike with the stainless hoses and internal routing